In this episode of Thriving in the Digital Age, host Joe Crist speaks with Jason Vego, CEO and co-founder of Bevz, a platform designed to help convenience stores and liquor stores manage their inventory and boost sales through digital channels. They discuss the challenges faced by these stores, the low adoption of technology in the industry, and the importance of data management. Jason shares insights on the future of retail, emphasizing the need for personalized experiences and the integration of technology. He also offers valuable advice for business owners on embracing change and learning new tools.