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summary
In this episode of Brand Lincoln, we welcome Dr. Jessica Jacobson, the first female cosmetic surgeon in Lincoln. They discuss her journey through medical school, the differences between cosmetic and plastic surgery, and the challenges of establishing her own practice. Dr. Jacobson emphasizes the importance of patient education and the personal connections she builds with her clients. The conversation also touches on the unique aspects of running a cosmetic surgery practice, including the balance of aesthetics and ethics, and the community engagement that has helped her practice thrive.
takeaways
- Dr. Jacobson is the first female cosmetic surgeon in Lincoln.
- She emphasizes the importance of patient education and hands-on care.
- Cosmetic surgery focuses on aesthetics, while plastic surgery often involves reconstructive work.
- Building a practice requires understanding both medical and business aspects.
- Dr. Jacobson's journey included extensive training and a passion for learning.
- She values the personal connections made with patients during consultations.
- The practice aims to create a welcoming and educational environment for clients.
- Marketing strategies have evolved through word-of-mouth and social media engagement.
- Dr. Jacobson encourages patients to consider their motivations for surgery.
- Community involvement and local events play a significant role in her practice's success.
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