Description

Send us a text

In this episode of the Brand Lincoln Podcast, we welcome Alec Calzada, the owner of the Charging Station coffee shop in Lincoln, Nebraska. Alec shares his journey of opening a unique coffee shop that focuses on community and customer experience. He discusses the challenges of starting a business, the importance of building relationships with customers, and the different segments of coffee shop patrons. The conversation highlights the significance of creating a welcoming environment and the unexpected joys of entrepreneurship.

takeaways

• Alec's coffee shop aims to create a unique experience.
• He focuses on building relationships with customers.
• Understanding customer segments is crucial for success.
• The coffee shop serves as a community hub.
• Alec's journey involved a leap of faith.
• Marketing strategies are essential for growth.
• Challenges in the coffee business are common.
• Community events help build connections.
• Alec emphasizes the importance of customer experience.
• The coffee shop is a reflection of Alec's values.

🎧 Brought to you by Perch Merch — where your merch game doesn’t flake, fade, or fall apart like a bad business partner. Check out the fun stuff: Perch-Merch.com