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In this episode of Brand Lincoln, we welcome Joe Hager, owner of Canyon Joe's Barbecue. Joe shares his journey from Texas to Lincoln, his experiences in the barbecue competition circuit, and the challenges and triumphs of running a small business. The conversation highlights the importance of community, collaboration among local businesses, and the passion behind creating great barbecue. Joe discusses the day-to-day operations of his restaurant, the significance of family support, and the joy of serving delicious food to his customers.

takeaways

• Canyon Joe's Barbecue is located in Lincoln, Nebraska.
• Joe Hager started his barbecue journey in Texas.
• Barbecue competitions inspired Joe to pursue his passion.
• Community collaboration is vital for small businesses.
• Canyon Joe's motto is faith, family, and smoke.
• The restaurant emphasizes consistency in food quality.
• Joe's wife plays a crucial role in his success.
• The food truck was a stepping stone to the restaurant.
• Challenges include equipment failures and maintaining quality.
• Joe's big moment was receiving recognition from a Texas barbecue critic.

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