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In this episode of the Brand Lincoln podcast, we welcome Austin Peters from Evergreen Holiday Lighting. They discuss the inception of the business, the holiday lighting market, and the challenges faced in the industry. Austin shares insights on designing custom holiday displays, customer interactions, and the lessons learned in the second year of business. The conversation also touches on memorable installations and the importance of community engagement during the holiday season.

takeaways

• Evergreen Holiday Lighting started as a passion project.
• The holiday lighting business can be lucrative if managed well.
• Custom designs are key to customer satisfaction.
• Pricing appropriately is crucial for sustainability.
• Customer service can make or break a business.
• The holiday lighting market is growing in popularity.
• Social media plays a significant role in showcasing displays.
• Community engagement enhances business visibility.
• Learning from mistakes is part of the entrepreneurial journey.
• Creativity in holiday displays is on the rise.

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