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In this episode, host Chris Beecham and co-hosts Henry Schmidt and Joe Cruz welcome Andrea Norris, a content creator known for her engaging presence on TikTok. Andrea shares her journey from being laid off to becoming a successful content creator, emphasizing the importance of authenticity and community in her work. The conversation explores her brand partnerships, the unique concept of 'ducking Jeeps', and her aspirations for the future, including the desire to eventually step back from the spotlight. Throughout the discussion, Andrea highlights the significance of supporting local businesses and the joy of creating content that resonates with her audience.

takeaways

• Andrea prefers the term 'content creator' over 'influencer'.
• Her journey into content creation began after being laid off.
• Building a community is essential for sustainable growth.
• Authenticity attracts the right audience.
• Partnerships with local businesses are more about relationships than money.
• She enjoys the thrill of estate sales and thrifting.
• Andrea has a unique approach to engaging her audience with fun activities.
• She aims to eventually step back from social media.
• Public recognition has become a positive experience for her.
• Supporting local businesses is a core value in her content.

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