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In this episode of Brand Lincoln, host Chris Beecham interviews Justin Wittler, the owner of Valiant Fitness, a functional training studio in Lincoln. Valiant Fitness offers personalized training, group classes, Pilates, and nutrition counseling. Justin discusses the unique aspects of his gym, such as the focus on functional training and the use of Pilates reformers. He also talks about the challenges of starting a business during the COVID-19 pandemic and the importance of word-of-mouth marketing. Justin emphasizes the importance of consistency and personal touch in his gym and shares his plans for future expansion.
Keywords
Valiant Fitness, functional training, Pilates, personal training, group classes, nutrition counseling, boutique gym, COVID-19, word-of-mouth marketing, expansion
Takeaways
- Valiant Fitness is a functional training studio in Lincoln that offers personalized training, group classes, Pilates, and nutrition counseling.
- The gym focuses on functional training, using free motion equipment like TRX straps, free weights, and kettlebells.
- Valiant Fitness has a boutique setting with small classes and one-on-one training, providing a personal touch for its clients.
- Word-of-mouth marketing and social media are key strategies for attracting new clients to the gym.
- Justin Whittler, the owner of Valiant Fitness, plans to expand the gym while maintaining the one-on-one feel and personal touch.
- The gym also offers an infrared sauna for recovery and a 21-day sugar detox program for clients.
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