#catering #consulting #food
In this episode of The Duce Raymond Podcast, Duce Raymond sits down with Jennifer Perna, a seasoned catering consultant and founder of Fulton Market Consulting. Jennifer shares her extensive knowledge and insights into the catering industry, touching on current trends, business growth strategies, and the importance of structured management in creative businesses.
0:44 - Introduction to Jennifer Perna
1:13 - Jennifer’s Journey into Consulting
3:03 - Resources for Catering Success
5:23 - Growing Sales at BluePlate by 167%
7:21 - Vision and Goal Setting at BluePlate
8:36 - BluePlate’s Legacy and Chef Charlie
9:18 - Paying Salespeople in Catering
11:50 - The Catering Chronicles & Continued Education
15:55 - Catering vs. Corporate Events
20:00 - Convention Catering Explained
20:44 - Importance of Venue Relationships
23:25 - Correlation Between Venue Costs and Catering Budgets
24:01 - Writing The Catering Chronicles
26:13 - Emerging Catering Trends for 2024-2025
29:03 - Insights from Jennifer’s Catersource Presentation
36:06 - The Role of Owners in Growing Catering Companies
40:46 - Duce Shares a Funny Story about His Daughter's First Event
42:00 - Jennifer's Future Plans
43:27 - How Jennifer Helps Caterers and How to Reach Her
46:12 - Lightning Round
51:27 - The Importance of Catering Software
54:46 - Closing Remarks
Follow Jennifer Perna on Social:
Facebook: https://www.facebook.com/jennifer.perna.50?ref=bookmarks
Linkedin: https://www.linkedin.com/in/jenniferperna/
Twitter: https://x.com/fultonconsult
Instagram: https://www.instagram.com/fultonmarketconsulting/
Website: https://www.fultonmarketconsulting.com/
CATERING CHRONICLES VOL. 1-4: https://www.amazon.com/CATERING-CHRONICLES-VOL-FRANCISCO-CHRISTIAN/dp/173686582X#customerReviews
Follow Us on Social
Instagram: https://www.instagram.com/sweetbabyrayscatering/
Tik-Tok: https://www.tiktok.com/@sweetbabyrayscatering
Facebook: https://www.facebook.com/sweetbabyrayscatering
Linkedin: https://www.linkedin.com/company/sweet-baby-ray's-catering/?viewAsMember=true
Website: https://www.sweetbabyraysbbq.com/
