Have you ever thought of turning your hobby into a business? Join us as we unlock the journey of Candice DeWitt, the owner of Stitch and Skein, whose passion for fiber arts led her to create a beloved yarn shop in the heart of downtown Marion. Discover how Candice juggled her full-time job while establishing her brand, offering Ohio-made indie dyed yarns and farm-to-stash products sourced from local farms. Get inspired by the vibrant community she's cultivated through open stitch sessions that have become a local hub for crafting and companionship.
Candice takes us through the challenges and triumphs of launching her own business, sharing insights about managing inventory and setting up her online store. With nearly four years under her belt, she candidly discusses the highs and lows of entrepreneurship and the unexpected joys that come from teaching and engaging with her community. From beginner classes to advanced workshops, Candice reveals how fostering a supportive environment has been key to her shop's success and her own personal fulfillment.
We also explore the strategic marketing efforts that have put Stitch and Skein on the map, both locally and online. Learn how Candice leverages social media, niche websites like Ravelry, and events such as the Heartland Yarn Adventure to attract a diverse customer base. Her story is a great reminder of the importance of diversification, community support, and perseverance in building a successful niche business. Whether you're a seasoned entrepreneur or just starting out, Candice's insights offer valuable lessons and encouragement for anyone looking to follow their passion.
Guest Links:
Facebook: facebook.com/stitchandskein
Main Street Reimagined:
Facebook: facebook.com/MainStreetReimagined
The Main Street Reimagined Podcast, Watch on YouTube: https://www.youtube.com/playlist?list=PLqfkmF5bRH0od1d3iiYKs3oEn_gvMYk7N
Henry Development Group:
Facebook: facebook.com/henrydevelopmentgroup
Website: www.henrydevelopmentgroup.com
Developing News Newsletter: https://mailchi.mp/33110524eb5c/developing-news
Luke Henry:
LinkedIn: linkedin.com/luhenry
Facebook: facebook.com/luke.henry.148
#SmallBusinessSuccess #FiberArts #EntrepreneurLife #MadeInOhio #WomenInBusiness #ShopLocal #HandmadeWithLove #CraftCommunity #IndieDyer #YarnShop #SupportSmallBusiness #CreativeEntrepreneur #LocalLove #PassionToProfit #BusinessJourney #DowntownMarion #StitchAndSkein #YarnLovers #MakerMovement #HandmadeBusiness
