Ryan outlines various channels and strategies for getting lead magnet campaigns seen by a wider audience, including repurposing content, utilising existing traffic, and using ads.
Takeaways
- Repurposing content and creating top-of-funnel content can help drive people to the lead magnet.
- Promoting lead magnets effectively involves utilising existing traffic, such as website visitors and email subscribers.
- Using ads, such as LinkedIn DMs, cold emails, and meta ads, can also be effective in reaching a larger audience.
- It's important to consider the position of lead magnets in the sales funnel and create content that aligns with the target audience's needs and interests.
Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/
Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/
Send podcast guest pitches to: info@rocket-saas.io
