Ryan explains how SaaS startups can create brand awareness and build an audience by piggybacking off of another company's audience.
Takeaways
- Piggybacking off of another company's audience is an effective way for SaaS startups to create brand awareness and build an audience.
- Finding the right partner who shares the same target audience and has a large following is crucial for successful co-promotion campaigns.
- Webinars, workshops, podcasts, and co-creating content are effective collaboration methods for SaaS startups and their partners.
- Both parties should actively promote the campaign through social media, email newsletters, and website content to maximise brand awareness and lead generation.
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