When was the last time you questioned what success really looks like? In this raw, vulnerable mid-year check-in, Lurinda reveals how her carefully mapped business plans took an unexpected detour after her daughter's serious car accident thrust her into survival mode for months.
The perfectionist who started 2023 with rigid financial goals found herself humbled by life's chaos, discovering that her true values weren't aligned with the success metrics she'd been chasing. "I needed to have those goals to really see that finances don't equal success," she confesses, describing a pivotal moment at a business event where she realized, "I would rather have no money but still have my values."
This reflection dives deep into the shadow side of perfectionism, the double-edged sword of resilience, and the courage required to completely restructure a business around quality over quantity. As Lurinda approaches her 30th birthday, she's focused on "closing chapters" from her twenties—creating physical spaces that nurture presence, setting stronger boundaries, and unmasking her true self after years of wearing protective facades.
The conversation offers a refreshing counterpoint to hustle culture, showing how sometimes pulling back, refining focus, and prioritising meaningful connections creates more sustainable success than constantly adding more to your plate. For anyone feeling stretched thin between work, family responsibilities, and self-care, Lurinda's journey provides both validation and a roadmap for reclaiming your relationship with yourself.
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