You're spending money on leads who will never buy—and you don’t even know it. Douglas James breaks down the painful truth behind most lead generation strategies and shows why 50% of application data is a flat-out lie. If you’ve ever had your sales team complain about "bad leads," this is your wake-up call.
Learn how Douglas developed LeadFi.ai to instantly know a lead’s real financial standing—credit score, income, credit limits—and route them through the funnel accordingly. This tech is changing the game for 7-, 8-, and 9-figure brands—and it could cut your acquisition costs in half.
📨 Get high-level funnel insights from 2CC winners: https://2ccnewsletter.com
🔗 Learn more about Douglas and LeadFi: https://leadfi.ai/?ref=DISJ0475
📲 Follow Douglas on Instagram: @the_douglasjames
📸 Follow your hosts:
• John: @john.marsch
• Chris: @chrisdavissonrei
⏱️ Timestamps
0:00 — The Broke Lead Epidemic (and How to Solve It)
10:24 — Why 50% of Leads Lie on Their Applications
18:29 — Real Buyer Data That Changes Everything
19:07 — Niche Down or Burn Out
22:01 — Discovering the Core Problem in Your Funnel
32:42 — Real Business Goals (Not Vanity Metrics)
39:57 — The Future of AI for Marketers
41:45 — Why Douglas Built “Delilah”
45:53 — How He Builds Trust and Nurtures High-Ticket Buyers
48:00 — The Elevator vs. Stair-Step Success Plan
56:15 — Where to Learn More from Douglas
