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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim speaks with Cheryl Plouffe, a former broadcaster turned entrepreneur, about her journey from television to starting her own business, Icon Maker. They discuss the importance of creativity in entrepreneurship, the balance between financial and time freedom, and the challenges of navigating the financial landscape of starting a business. Cheryl shares insights on self-awareness, the significance of understanding the language of business, and the art of delegation. The conversation emphasizes the need for entrepreneurs to know enough about various aspects of their business to communicate effectively and make informed decisions.

PROFITABLE TAKEAWAYS...

• Cheryl transitioned from broadcasting to entrepreneurship due to industry changes.
• Creativity can coexist with commercial intent in business.
• Time freedom is crucial for a fulfilling entrepreneurial life.
• Financial challenges are common in the early stages of business.
• Self-awareness is key to understanding one's entrepreneurial path.
• Knowing enough about finance is essential for business owners.
• Delegation and building systems are vital for growth.
• Understanding vendor business models can enhance partnerships.
• The journey of entrepreneurship is a form of personal development.
• Icon Maker helps entrepreneurs leverage podcasting for business growth.

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