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PROFITABLE TALKS...
In this episode of The Profitable Creative, host Christian Brim speaks with Will Seabrook, founder of Light Touch Media Group. They discuss Will's journey from the real estate industry to starting a creative agency, the evolution of online video, and the challenges of rapid growth in a changing market. Will shares insights on pivoting to focus on small businesses, the impact of AI on the creative industry, and the importance of maintaining a human touch in marketing. They also delve into the dynamics of business partnerships and the value of experience in entrepreneurship.
PROFITABLE TAKEAWAYS...
- Will's journey began in real estate before transitioning to a creative agency.
- The evolution of online video has changed dramatically over the years.
- Rapid growth can lead to challenges that require quick adaptation.
- Focusing on small businesses has become a new priority for Will's agency.
- AI presents both opportunities and challenges for creative professionals.
- The human touch in marketing is irreplaceable despite advancements in technology.
- Entrepreneurs must embrace change and continuously learn to succeed.
- Partnership dynamics can be complex and require careful navigation.
- Experience and judgment are crucial in making business decisions.
- The future of entrepreneurship is bright for those willing to adapt and innovate.
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