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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim interviews Leslie Lane, a third-generation photographer and owner of Studio 13, a corporate photography business based in Indianapolis. Leslie shares her journey of taking over the family business at a young age, the challenges she faced, and how she adapted to technological changes in the photography industry. The conversation delves into the importance of understanding client needs, the role of customer service, and the strategies Leslie employs to identify her ideal customers. Additionally, they discuss delegation, compensation structures for photographers, and the ongoing challenges of business development and marketing in a competitive landscape.

PROFITABLE TAKEAWAYS...

• Leslie took over the family business at 23, facing many challenges.
• Adapting to digital photography was crucial for survival.
• Understanding client needs is essential for success.
• Customer service plays a significant role in photography.
• Identifying the ideal customer is key to business growth.
• Delegation is important for managing a photography business.
• Compensation structures should reflect the value of work.
• Business development is a major challenge for Leslie.
• Experience in photography helps in handling difficult situations.
• Building relationships is more important than just selling services.

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