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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim speaks with Jesse Robluski about the journey of decommoditization in marketing. Jesse shares his experiences running a marketing agency for 25 years, the challenges faced during the pandemic, and the importance of differentiation in a crowded market. They discuss the concept of branding, the impact of budget on marketing strategies, and the significance of understanding customer value. Jesse emphasizes the need for businesses to say no to unfit clients and the resurgence of direct mail as a marketing strategy. The conversation concludes with insights on creating memorable brands and the resources available for entrepreneurs.

PROFITABLE TAKEAWAYS...

• Decommoditization helps businesses stand out in a crowded market.
• Differentiation is key to avoiding the race to the bottom.
• Branding is about creating a memorable experience for customers.
• Understanding ROI in branding is complex but essential.
• Budget constraints can shape marketing strategies significantly.
• Saying no to clients can protect your brand's integrity.
• Direct mail is making a comeback as a marketing tool.
• Every business has a brand, whether intentional or not.
• The lifetime value of a customer is crucial for marketing decisions.
• Creating a strong brand requires discipline and focus.

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