Are construction companies losing top talent because they still recruit like it's 1995?
In this episode, we sit down with Corey Guy of Ground Up Construction Recruiting to dig into one of the biggest make-or-break issues in construction today: finding and keeping top-tier talent. Corey shares hard-won insights on how modernizing your hiring strategy—from brand presence to tech adoption—can transform your business and your team.
Topics we cover:
(3:18) – Why construction has a branding problem and how it's hurting recruiting
(6:42) – Why your website is a recruiting tool, not just a sales asset
(11:28) – The college myth and why trades are making a comeback
(16:39) – Future-proofing your workforce with training and internal pipelines
(30:20) – How technology is reshaping the construction workforce
(37:43) – Competing with the big firms: how small contractors can attract top talent
Connect with Corey: https://www.linkedin.com/in/corey-guy-a55a8589/
Visit Ground Up Construction Recruiting: https://www.grounduprecruiting.com/
Connect with Mason: https://www.linkedin.com/in/masonbrady/
Visit BradyCFO:https://www.bradycfo.com/
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Have a business growth question you'd like Mason to cover in an upcoming episode? Email: info@bradycfo.com
