In this episode of In The Arena, co-hosts Jared Miguez and Lauren Navarre sit down with Julie Long, founder of Sensible Services ABC. With over 32 years in accounting and as a Master Certified Tax Advisor, Julie has built a firm that goes beyond crunching numbers—focusing on tax planning, legacy, and relationships that make a lasting impact.
Julie shares what tax planning really means to her and her firm, why it’s more than just filing paperwork, and how she has spent decades building her business to the point where she’s now thinking about passing it on to the next generation. She also opens up about the realities of running a business: from the importance of building strong client relationships to committing to time-consuming marketing efforts that, while challenging, are essential for growth.
In this episode, you’ll learn:
📊 The true meaning of tax planning and why it matters for clients
🏢 Julie’s journey in building her company over decades
🔑 The importance of legacy and succession planning in business
💬 Why relationships are the foundation of long-term success
📣 The role of marketing and consistency—even when it’s exhausting
Whether you’re a business owner, professional, or someone navigating tax and financial planning, Julie’s wisdom offers both inspiration and practical lessons on how to build something that lasts.
🎧 Tune in now on YouTube, Spotify, or Apple Podcasts.
https://youtu.be/rFBv_LBRCWU
Connect with Julie Long:
Facebook: Sensible Services ABC, LLC
Instagram: sensibleservicesabc
LinkedIn: julie@sensibleservicesabc.com
X: SSABCLLC
YouTube: sensibleservicesabc
#InTheArenaPodcast #JulieLong #SensibleServicesABC #TaxPlanning #BusinessLegacy #Entrepreneurship #AccountingLife #BusinessRelationships
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