Small businesses and solopreneurs often use marketing as a way to make themselves look good; like they've got it together and offer huge value.
Ironically, this often has the effect of pushing people away. We're so focused on making ourselves look cool and amazing that we end up intimidating our audience; making them feel unsafe. The opposite of what we most desire!
In this podcast, I talk about tendency to look amazing and leave our clients out of our messages and ways we can create more trust and safety so our right-fit clients feel good about us and truly want to take next steps to work with us.
If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.
