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DLH, David, and Jaime discuss agents of change from Malcolm Gladwell's "The Tipping Point: How Little Things Can Make a Big Difference."
Gladwell describes the "three rules of epidemics" (or the three "agents of change") in the tipping points of epidemics:
- Connectors are the people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub.
- Mavens are "information specialists", or "people we rely upon to connect us with new information."[4] They accumulate knowledge, especially about the marketplace, and know how to share it with others.
- Salesmen are "persuaders", charismatic people with powerful negotiation skills. They tend to have an indefinable trait that goes beyond what they say, which makes others want to agree with them.
- The guys discuss different examples of each type.
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