In this insightful episode, we dive deep into the Australian SaaS market with Alex Wilson, author of a new paper for SaaS companies looking to expand into Australia. Alex shares his journey from London to Australia, highlighting the unique "barbell effect" of the Australian market, where 95% of companies are SMBs, while a small oligopoly of 5,000-6,000 enterprises drive 60% of SaaS revenue.
Learn about different sales motions for market entry, the importance of localization (especially regarding data sovereignty ), and why Australia is often a more accessible entry point into APAC compared to other regions. Discover the critical need for long-term commitment and local expertise , as Australia is a highly relationship-driven market where burning bridges can be detrimental.
Whether you're an international SaaS leader eyeing APAC or an Australian startup, this episode provides invaluable intelligence to define your go-to-market strategy.
🎯 Our mission here at Bluebird Recruitment is to help connect talented professionals with thriving SaaS companies in Sales, Marketing, Customer Success, IT, and development.
💡 A new approach to SaaS recruitment
https://bluebirdtalent.com.au
💡Thinking of expanding your SaaS business into the Australian?
📚 Download the Guide here
➡︎ https://bluebirdtalent.com.au/resources
Connect with James
➡︎ https://www.linkedin.com/in/jbergl/
Connect with Alex
➡︎https://www.linkedin.com/in/alex-wilson-69021945Â
Host & Guest
➡︎ James Bergl (The Gentle Giant)
➡︎ Alex WilsonÂ
Videographers/Editors: Romain Pondard/Klippable
➡︎ https://www.linkedin.com/in/romain-pondard
➡︎ https://www.klippable.com/
