Ever wonder how certain products feel inevitable the moment they appear—rearranging entire markets overnight? In this episode of The Design Psychologist, Thomas sits down with UX pioneer Larry Marine to unpack the mechanics of truly disruptive research—the kind that yields insights so fundamental they can’t be unseen.
Most teams unknowingly skip a handful of critical research steps, blinding themselves to the knowledge that changes everything. Larry shows us how treating users, tasks, and entire processes as flows of knowledge reframes both what you look for and what you ultimately build. Along the way we probe why familiar tools like personas sometimes help—and sometimes hurt—and how principles from cognitive science give sharper edges to every question we ask.
🔍 You’ll learn
Whether you’re launching a start-up or steering a mature product team, this conversation arms you with a sharper lens and actionable tools to uncover deeper, more market-shaking insights—before someone else does.
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