Today on The Design Psychologist, we're diving deep into the intersection of psychology and design with none other than Susan Weinschenk, PhD—the person you’ll literally find next to the term “design psychologist” in the dictionary. Susan is a pioneer in applying behavioral science to UX and product design, and the author of essential books like How to Get People to Do Stuff and 100 Things Every Designer Needs to Know About People.
In this conversation, we explore Susan's journey from psychology to design, how human factors evolved into today’s UX, and why understanding the three parts of the brain is crucial for anyone building products.
You’ll also hear us unpack:
Resources Mentioned:
Connect with Susan Weinschenk:
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