In this episode of Founders Future, host Jae Encarnacion sits down with Bob Graham, founder of SpearPoint, a unique service helping entrepreneurs transform their expertise into powerful lead-generating books. With 30+ years as an English teacher at Johns Hopkins and a journalism background, Bob reveals how he helps clients craft books that position them as thought leaders - like the financial advisor whose book brought in 4 new high-net-worth clients in one month. He shares his "book therapy" approach, where deep-dive interviews help business owners uncover stories they didn't even realize made them unique, turning their knowledge into compelling narratives that attract ideal clients.
Bob discusses the surprising scalability of his niche service, currently aiming for 4 books/month, and his experiments with systematizing the process while maintaining the human touch that makes his books resonate. He drops golden insights on why most business books fail ("they're written for the author, not the audience") and how his $7,500-$35,000 books deliver ROI by getting entrepreneurs on stages, into media, and in front of dream clients. For any founder who's thought "I'm not expert enough to write a book," Bob's passionate case for why your story matters will change your mind.
