In this episode, Hernan, co-founder of Kadre, takes us through the journey of building and scaling the company, which specializes in talent acquisition for technical roles. He shares the personal experiences that led to the company's founding, emphasizing the challenges faced in hiring and the solutions Kadre provides. Hernan discusses how the company initially grew through personal connections and referrals, later expanding their strategy through networking at events and conferences. He also highlights the importance of automating marketing, sales, and hiring processes to save time and enhance efficiency. Throughout the conversation, Hernan underscores the significance of personal branding and tailoring marketing strategies to fit the target market.
