In this episode of "Founders Future," host Laura Skinner welcomes Riley Seward, the co-founder of Orbital. The conversation explores Riley's entrepreneurial journey, starting from the inception of Orbital to its current position in the market. With a team of around 20 people, Riley reflects on the challenges faced in targeting legacy brick-and-mortar industries, drawing from his previous experience in a self-driving delivery company and his co-founder's tenure at Cisco's Meraki.
Riley shares the inspiration behind launching Orbital, focusing on the difficulties encountered in traditional prospecting methods. He highlights the limitations of platforms like LinkedIn in connecting with potential clients in sectors such as restaurants and retail. This realization prompted them to develop a solution tailored for businesses selling to small enterprises, positioning Orbital as a platform akin to ZoomInfo but specifically designed for small business interactions.
Listeners will gain insights into the entrepreneurial spirit, the importance of adaptability, and the strategic pivots required to succeed in a competitive landscape. This episode offers a valuable glimpse into the innovative thinking that drives Orbital's mission and the broader implications for entrepreneurs navigating similar challenges.
