In this episode of Founders Future, host Ammar Elm sits down with Mordy Oberstein, Founder of Unify Brand Marketing, to explore his unique approach to bridging the gap between performance marketing and brand strategy. Mordy shares his journey from heading communications at major brands like Wix and Semrush to launching his consultancy, where he helps SMEs align their messaging across all touchpoints—revealing why most companies fail at this critical integration. He breaks down his "one song" philosophy (inspired by Neil Young) for cohesive marketing and why he intentionally avoids enterprise clients to focus on high-impact, mission-driven work.
Mordy also gets candid about the challenges of scaling a boutique consultancy, his $350K revenue ambition, and why he prioritizes lifestyle design over aggressive growth. Listeners will walk away with tactical insights on avoiding brand-performance silos, why startups should "leave room to pivot" in their messaging, and how to build authority through content without burning out.
