On this episode of Founders Future, host Mishal Saeed sits down with Jasmine Brennan of Mindful Compliance to explore effective client acquisition strategies in the cannabis compliance space. Jasmine shares how LinkedIn has been a game-changer for connecting with key decision-makers like lawyers, chiefs of staff, and C-suite executives, emphasizing the power of organic engagement and consistent, value-driven content over paid ads.
They dive into the importance of building credibility through multiple touchpoints, respectful and solution-oriented messaging, and strategic referral partnerships with insurance companies, banks, and payment processors to drive sustainable growth. Jasmine breaks down the slow-build nature of organic marketing and lead nurturing, underscoring the patience and persistence needed to create predictability in client acquisition.
