In this episode of Founders Future, with host Ammar Elm, we are joined by Carmen Ohling, the visionary founder of The Amplified Life Company. Carmen shares her incredible journey from a 16-year career in the financial industry at JP Morgan to becoming a renowned conscious leadership coach and keynote speaker. She delves into the pivotal moment of "inner tension" that led her to leave corporate success, pursue her passion for holistic coaching, and ultimately create a company dedicated to making leadership "fun and exciting again." Carmen's story is a powerful testament to the idea that taking action and gaining diverse experiences, rather than just following a predefined passion, is the true key to building a purposeful and impactful venture.
Carmen provides an invaluable deep dive into the evolution of her business model, especially the strategic pivot she made after the pandemic from a traditional solopreneur structure to a scalable, project-based team of expert independent contractors. She outlines her client acquisition strategy, which focuses on intentional speaking engagements for the right CEO-level audiences, asking for specific referrals, and building genuine relationships. Furthermore, Carmen redefines success metrics for leaders, moving away from purely financial KPIs to daily personal measurements like waking up with energy and enthusiasm and doing work you love with people you like, offering a profound lesson in sustainable and intentional growth.
