In this episode of Founders Future, with host Mishal Saeed, we dive into the dynamic journey of MacKenzie Morris, founder and CEO of Mackenzie Morris Co. A serial entrepreneur and scaling expert, MacKenzie shares her evolution from launching a childhood food business to building an international wedding brand, and now empowering coaches and service-based entrepreneurs to hit 7 figures through her signature "systems-first" approach. She reveals how embracing multi-passionate creativity—while staying rooted in authenticity—fuels her unique blend of fractional COO/CMO services, high-energy "vibe calls," and experiential marketing strategies that defy traditional industry norms.
MacKenzie opens up about her vision for "The Fraction Firm," her unconventional lead-gen tactics (like hosting club events for clients), and the hard-earned lessons behind her 165% year-over-year growth—including the $0 product launch that reshaped her alignment with purpose. For founders navigating scalability, she emphasizes the power of automation, the non-negotiable role of personal branding, and why "staying power" trumps perfection in the messy, magical journey of entrepreneurship.
