In this episode of Founders Future, with host Ammar Elm, we meet Kelly Ling, the founder of Stork & Spark. Kelly shares her journey from a 15-year corporate career, where she was a serial "career pivoter" in finance, product management, and innovation at companies like Ghirardelli Chocolate and DoorDash, to discovering her passion for a people-first approach. This, combined with her own experiences of being pregnant and building a family while navigating a demanding career, led her to launch Stork & Spark. Her venture is dedicated to helping ambitious new and expectant parents leverage parenthood as an asset for leadership and career growth, rather than seeing it as a setback.
Kelly delves into the two core pillars of her business: one-on-one coaching for senior leaders and organizational consulting for companies that want to better support and retain parent talent. She discusses her marketing strategy, which is heavily focused on authentic thought leadership and sharing her personal story on LinkedIn to connect with both individuals and decision-makers at corporations. Kelly also reveals her exciting future vision of hosting large-scale events and career fairs to act as a matchmaker between parent talent and family-forward companies, reimagining the future of work for caregivers.
