Description

Lisa Gibson, founder of Ignite Communications, discusses the importance of personal branding and how to build an authentic personal brand. She emphasizes the need for self-awareness and strategic thinking in defining one's personal brand. Lisa suggests conducting a self-assessment by asking friends and family for their perceptions and conducting a Google search to see what information is available about oneself. She recommends identifying three to four brand pillars that align with one's values and unique experiences. Lisa also discusses the various ways to communicate and share one's personal brand, such as through social media, speaking opportunities, and writing articles.

In this conversation, Lisa, Gail and Ilana discuss the importance of personal branding and how to effectively build and evolve your personal brand. They cover topics such as identifying your brand pillars, creating content, analyzing engagement, and overcoming the fear of being controversial. They also explore the process of rehabilitating and changing the perception of your personal brand. The conversation highlights the significance of introspection, feedback, and consistency in shaping and maintaining a strong personal brand.

Takeaways:

• Self-awareness and authenticity are key in building a personal brand.
• Conduct a self-assessment by asking friends and family for their perceptions and conducting a Google search.
• Identify three to four brand pillars that align with your values and unique experiences.
• Communicate and share your personal brand through various channels, such as social media, speaking opportunities, and writing articles. Identify your brand pillars and ensure they align with your goals and values.
• Create content that reflects your unique perspective and engages your target audience.
• Analyze engagement metrics, but don't get too hung up on likes and comments. Look at the bigger picture and consider other factors like timing and tagging.
• Overcome the fear of being controversial by focusing on having a unique perspective rather than being intentionally controversial.
• Rehabilitate your personal brand by assessing your current narrative, making necessary shifts, and aligning your internal and external brand.
• Seek feedback from trusted sources and be open to constructive criticism.
• Consistently review and evolve your personal brand to ensure it aligns with your current goals and aspirations.
• Leaders can support their team members in developing their personal brands by providing opportunities for feedback, coaching, and self-reflection.

Lisa's book: Shine the Spotlight on You: A step by step guide to building and amplifying your personal brand. Launching January 7th 2025.

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