In this episode of the She Means Business podcast, hosts Gail Banack and Ilana Santone welcome Adelle Archer, CEO and co-founder of Eterneva, a company that creates diamonds from the ashes of loved ones. Adelle shares her personal journey of founding Eterneva, inspired by the loss of her close friend. The conversation explores the challenges of acceptance in the end-of-life industry, the importance of co-founders, and the unique experiences of female entrepreneurs. Adelle reflects on her time on Shark Tank, the emotional journey of grief, and the significance of having open conversations about death. She also offers valuable advice for young entrepreneurs navigating their own paths.
Key Takeaways:
- Adelle's journey to founding Eterneva was deeply personal, stemming from the loss of a close friend.
- The end-of-life industry often lacks meaningful customer experiences, which Eterneva aims to change.
- Cultural shifts, especially post-COVID, have made people more open to discussing death and grief.
- Setbacks in business are common, and they often lead to personal growth and innovation.
- Having a co-founder can provide essential support and shared vision in entrepreneurship.
- Female entrepreneurs face unique challenges, including biases in the venture capital space.
- The Shark Tank experience was a pivotal moment for Eterneva, bringing national attention to the brand.
- Building a community around grief can help individuals process their loss more effectively.
- The process of creating a diamond from ashes takes time, allowing for meaningful reflection and connection.
- Personal development and effective communication are crucial for successful leadership.
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