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In this episode of the Ground Transformation Podcast, James hosts Paul from Superior Executive Transportation, based in Virginia Beach, to discuss the intricacies of providing high-end luxury car service. Paul shares his journey from the fine dining industry to establishing a distinguished chauffeured car service. They discuss topics such as the importance of maintaining high standards of luxury and reliability, overcoming the challenges of starting a business, and the value of networking within the industry. Paul also emphasizes the significance of having a consistent brand and service quality across all chauffeurs. Tune in to discover insightful perspectives on the future of luxury transportation and the indispensable role of exceptional service.


00:00 Welcome
01:18 Paul's Background
05:59 Scaling the Business
09:06 Why No Limos?
10:50 Quiet Luxury
17:56 Dress for Success
20:40 The Last Butlers on Earth
23:53 How to Control the Experience
26:56 How to Get and Keep Employees
31:57 The Heart for Service
34:53 The Customer Service Advantage
39:12 Stay in Your Lane
45:31 What Does the Future Hold?
53:45 What Advice Would You Give Your Former Self?

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