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Context Is the Missing Ingredient in Your Small Business AI Strategy | Data Fuel

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Everyone’s talking prompts—but context is the real game-changer for AI. In this episode of Data Fuel, Roman Villard unpacks what “context” actually means for AI in small businesses, how Big Tech is racing to collect it, and how you can start structuring your own data to get faster, smarter outputs from AI today.

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⏱️ Chapters

01:08 – Why Big Tech Wants Your Context (and How They’re Getting It)

03:29 – Structured vs. Unstructured Context: Examples for Each

04:42 – Building Better Data = Better AI Performance

06:16 – Unifying Context: Notes, Transcripts, CRMs & Data Warehouses

07:50 – Organizing SOPs, Processes, and Zapier Flows to Capture Context

10:30 – Stop Chasing Tools—Start Structuring Smarter Data

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✅ Key Takeaways:

• AI doesn’t think—it predicts. Better predictions come from better context.
• Your context = your data. The more structured and relevant it is, the better AI works for you.
• Start with one system. Document your fields, layer in metadata, and standardize your processes.
• Unstructured data is easier to create, but structured data is cheaper to process.
• Big Tech is winning on data volume—you can win on data quality.

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