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This podcast episode features a deep dive into a Keorner Office podcast with Chris Keorner and Connor Gross, an "idea machine" known for his creative business concepts. The episode is split into two parts, with this one covering two main topics:
- Employee Productivity:
- The conversation then shifts to a novel idea for assessing employee work speed through a "standardized test" administered during the interview process. This test would simulate work tasks like clearing an inbox or working on a spreadsheet to provide employers with a "barometer" of an applicant's work speed.
- They discuss the potential of this test, suggesting it could become a widely accepted standard in hiring, similar to personality tests. They even propose disguising the test as a paid trial run to gather data without making applicants aware of the evaluation.
- Innovative Candle Ideas: Inspired by the success of Liquid Death, the conversation moves towards brainstorming unique candle business ideas.
- They discuss the challenge of selling scents online and suggest using scratch-and-sniff direct mail campaigns or partnering with companies that already have large direct mail budgets to include scent samples in their mailings.
- They analyze existing candle companies like Homesick and Birthdate Candles, which focus on niche markets and unique concepts.
- The hosts contemplate ways to differentiate a new candle brand, proposing ideas such as:
- Unique Vessels: Moving away from traditional glass jars and using alternative materials or designs that double as home decor.
- Refills: Offering a subscription service for refillable candles, focusing on the vessel as a permanent fixture.
- Targeting Men: Creating candles marketed towards men by focusing on scents and benefits that appeal to them, such as focus-enhancing aromas or scents that mask unpleasant odors.
- Pet-Themed Candles: Capitalizing on the popularity of pets by creating candles with scents inspired by freshly groomed dogs and incorporating personalized pet photos on the labels.
- Programmatic SEO: Targeting niche markets by creating candles specific to individual towns or regions and utilizing programmatic SEO to reach those audiences.
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Looking for your next big business idea? Tune in to "Start Up Nerd," the podcast that brings you fresh startup concepts every day!
Join hosts Max and Sarah as they explore exciting business opportunities for aspiring entrepreneurs. Each episode, they dive into a new business idea, breaking it down in a fun, nerdy and realistic way.
From tech startups to local services, Max and Sarah cover a wide range of industries. They discuss the pros and cons of each idea, share tips on getting started, and sometimes bring in guests who've actually tried these businesses.
Whether you're dreaming of starting your first company or just love learning about new business ideas, the "Start Up Nerd" podcast is the show for you. Max and Sarah's enthusiasm is contagious, and their practical advice might just give you the push you need to start your own venture.
Tune in to "Start Up Nerd" – where great business ideas meet nerdy enthusiasm! New episodes drop every week. Don't miss out on your potential next big thing!
