In this episode of Behind The Doors, Branden Lowder joins the conversation to break down what happens after a real estate agent’s phone starts ringing from a cash offer marketing campaign. The discussion dives into the two primary marketing approaches in real estate: personal brand-building vs. clear, direct messaging (such as guaranteed sales and cash offers). Branden walks through the critical next steps for agents once they receive inbound leads, including how to establish trust, qualify the seller, and navigate the negotiation process effectively. He explains how anchoring a property’s value with a real buyer creates a realistic market reference that sellers can use to make informed decisions—whether opting for a cash sale or traditional listing. The episode also highlights why understanding investor motivations and marketing to different buyer types can be a game-changer for agents looking to differentiate themselves in a competitive market. If you’re a real estate professional looking to convert more leads and close deals faster, this episode is packed with actionable insights and strategic advice.
Branden Lowder is a seasoned real estate professional, instructor, and industry leader with over 30 years of experience. As the co-founder of Echo Real Estate Partners and CEO of The Real Edge Training, he has closed more than 3,900 transactions and led high-performing teams, including a mega team with his wife and partner, Tammy, specializing in real estate investors in the Los Angeles market. A dedicated educator, Branden has trained over 7,000 real estate professionals across certification programs such as Certified Investor Agent Specialist (CIAS), Certified Negotiation Expert (CNE), and Certified Distressed Property Expert (CDPE). As a co-author and instructor of industry-recognized courses, he is committed to equipping agents with the skills and knowledge to thrive in an evolving market.
https://www.linkedin.com/company/certified-investor-agent-specialist/
https://instagram.com/cias_designation
https://www.facebook.com/profile.php?id=100076111455628
https://www.youtube.com/@CIAS-designation
https://www.ciasdesignation.com/
Disclaimer:
The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any guests featured on the show, are not licensed financial advisors, legal professionals, or tax experts. The content of this podcast should not be considered legal, tax, or financial advice. Any real estate investing decisions should be made based on your own research and consultation with qualified professionals. While we strive to provide accurate and up-to-date information, the real estate market is constantly changing, and we make no guarantees as to the accuracy or completeness of the information presented.
The hosts and their affiliated companies, including Easy Street Offers, disclaim all liability for any direct, indirect, incidental, or consequential damages arising from your reliance on the information shared in this podcast. Listeners are encouraged to consult with their own financial, legal, and tax advisors before making any real estate investment decisions. By accessing this podcast, you agree to hold the hosts and their affiliates harmless from any claims or damages that may result from your participation or reliance on the content provided.
