In this episode, Bryce speaks with Chiara Marconi, founder of the B Corp-Certified Italian lingerie brand Chitè Milano.
Chiara was inspired to co-launch her brand to provide sustainable lingerie to women who had experienced insecurities & help them embrace their bodies.
Chiara shares with Bryce how Italy’s enduring reputation for craftsmanship & luxury gave the brand an initial platform to build upon.
Chiara also explains the importance of building close relationships with manufacturing partners & demonstrating your sustainability credentials to build trust with customers.
To succeed in fashion, Chiara highlights the importance of balancing creativity with business acumen, especially when it comes to understanding finance & the operational aspects of running a business.
We would love to hear your thoughts on the episode: email bryce@fashionstrategyweekly.com.
To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com.
