Our final guest of the season is Roberta Thomson, Chief Communications Officer at Hasbro, the leading toy and games company.
In a wide-ranging and entertaining finale, Roberta and Shahar discuss:
- why she switched career from accounting to financial PR ... and how her training made her a better communicator
- the most important lessons she learned working at Facebook
- why she views her role as being “behind the scenes” to help others “show up as their best selves”
- the evolving role of the CCO
- her strategies for managing the "always on" aspects of the role
- her advice for aspiring CCOs
To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
