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If your Meta or Google ad account got disabled tomorrow, would your Shopify store survive?
Join Luke Smith (Founder of Simply Converting) as he shares how diversifying advertising spend across Google, Meta, and Klaviyo protects your eCommerce store.
Done the right way — Google, Meta, and Klaviyo can work together for a complete marketing ecosystem for your Shopify store.
Luke also explores why email marketing through Klaviyo is the secret weapon in lowering your customer acquisition costs.
And how the push-pull dynamic between Meta and Google creates huge opportunities for reaching your ideal customers.
Key Moments:
00:00 Intro
00:20 Diversification in e-commerce advertising
01:00 The SC3 Method triangle
02:00 Klaviyo & front-end acquisition costs
02:40 Risks of single-platform dependence
03:20 Push vs pull marketing
04:00 Benefits of cross-platform retargeting
Tune in to make sure your Shopify store ads strategy isn’t putting you at risk!
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