Episode Summary:
In this episode, we delve into essential strategies for artists looking to make their art business more profitable and effective, especially during the bustling holiday season. We cover everything from streamlining your product offerings to mastering the art of efficient production, thoughtful packaging, and streamlined sales processes. Additionally, we explore the concept of "inventory turnover" and its significance in your art business.
Key Topics:
Streamlining Your Product Range:
Focus on key products.
Standardize sizes and variations.
Packaging and Delivery:
Plan your packaging materials and delivery methods.
Add value to your packaging for a memorable unboxing experience.
Streamlining Your Sales Process:
Implement clear payment systems.
Prepare communication templates for consistency and efficiency.
Organize your order management for a smooth operation.
Understanding Inventory Turnover:
Learn about the rate at which inventory is sold and replaced in your business.
Memorable Quotes:
"When you're in this busy season, you don't want to be figuring out... You want to be able to just clean it up and have it done."
"If you can just be really specific or standardized... you don't have to figure things out with each person who orders from you."
"There's nothing wrong with wanting to jump on board and capitalize off of the season."
"You get to decide when your business is selling and when your business is on hold."
"Inventory turnover is the rate that inventory stock is sold or used and replaced."
Resources Mentioned:
Google Forms or Typeform: For collecting customer information.
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The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com
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