In this episode of The RAL Room Assisted Living Podcast, host Dr. Alex Schloe welcomes Latonia Boykins, a passionate entrepreneur and owner of five residential assisted living homes in Florida. Latonia shares her incredible journey from starting with no healthcare background to becoming a leader in the industry. Inspired by her grandmother’s care and wisdom, Latonia has built a thriving business focused on compassionate, personalized care.
Tune in as Latonia discusses the challenges, triumphs, and strategies she’s implemented to scale her business, the lessons she’s learned along the way, and how residential assisted living has transformed her life and the lives of her residents.
Key Points:
- From Family Caregiver to Industry Leader: Latonia’s journey started with a personal mission to honor her grandmother’s legacy, eventually scaling to five homes.
- Building with Heart: She emphasizes the importance of hiring caregivers with genuine passion, often prioritizing heart over experience.
- Creative First Steps: Latonia’s first deal was a leap of faith, using HELOCs and credit cards to turn a house into a thriving facility.
- Scaling to Success: The challenges and opportunities that came with purchasing three homes in a single day and navigating SBA loans.
- Occupancy Strategies: How Latonia uses creative marketing, relationship-building with discharge planners, and outreach to big-box facilities to keep her homes full.
- Lessons Learned: The importance of starting where you are, avoiding analysis paralysis, and being open to learning from mistakes.
- Passion for Teaching: Now a Florida Core Trainer, Latonia shares her knowledge with others, helping them launch successful assisted living businesses.
- The Heart of RAL: Latonia reflects on how residential assisted living has changed her life and the lives of her residents, teaching lessons about resilience, health, and community.
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