This episode of A Founder’s Life is brought to you by Thankz, helping founders scale with reliable remote talent. Get $1,000 off your first month by emailing founders@thankz.com with the subject line Founder’s Life.
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Connect with today's Guest:
LinkedIn: https://www.linkedin.com/in/ajay-gupta-24255366/
Website: https://www.stirista.com/
Stirista's LinkedIn: https://www.linkedin.com/company/stirista-global/
YouTube: https://www.youtube.com/@Stirista
Instagram: https://www.instagram.com/stirista/
Growing a business without funding takes resilience, especially when your two biggest clients disappear overnight.
In this episode, Ajay Gupta, Founder & CEO of Stirista, shares the real story of building a data-driven marketing company from scratch, surviving massive setbacks, and creating a culture where people feel like family.
Ajay’s journey is anything but traditional: from creative writing major → political campaigns → accidental marketer → CEO of a thriving data company trusted by major brands.
His story is a powerful reminder that passion, persistence, and adaptability are far more important than a perfect career path.
🔥 What you’ll learn in this conversation:
• How Stirista survived losing its biggest clients during COVID
• Why every founder should diversify earlier than they think
• The importance of passion in building a business
• How Ajay created a family-like culture while scaling
• Staying healthy while running a bootstrap company
• The surprising link between creative writing & entrepreneurship
👇 Chapters
0:00 – Meet Ajay & His Journey Into Entrepreneurship
2:12 – From Creative Writing to the World of Data
4:58 – Building Stirista & Finding Early Clients
7:33 – Culture, Family Influence & Staying Connected
10:45 – COVID Pivot, Resilience & Ajay’s Advice to Founders
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