In Episode 3 of the Thinking Cap Solutions Podcast, we dive into a real-life case study highlighting the power of audience engagement through strategic content. Co-founder Corey Kay shares his personal story of how Valley Eyewear—a bold brand from the Gold Coast—captured his attention and ultimately convinced him to invest in their product, even though he’d been a loyal Ray-Ban fan for over 20 years.
This episode explores how Valley Eyewear, with a content moment, managed to stand out in a crowded market and win over a brand loyalist. Corey breaks down the specific touchpoints that made the difference, from discovery to conversion, and what brands can learn from Valley Eyewear’s approach to competing with heritage brands.
Tune in to hear why authentic content, audience insight, and an engagement-focused strategy are game-changers for any brand looking to make an impact, regardless of its size.
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