The Advisor Summit Podcast: Growth & Acquisition: What Advisors Need To Know - Ep. 14 Brad Swineheart
Welcome back to another episode of the Advisor Summit Podcast, where industry innovators and thought leaders come together to elevate the way we serve, scale, and succeed.
Today's guest is someone who's not just shaping the future of advisor marketing and growth, he's accelerating it. We are thrilled to welcome Brad Swinehart, Chief Growth Officer at Oxford Advisory Group, a private, family-owned retirement planning and wealth management firm that's seen explosive growth under Brad's leadership. Since he came on board, Oxford has earned a spot on the Inc. Five Thousand list, been named one of Inc. 's best places to work, and received Silicon Review's Top Tech to Watch in 2024, all while achieving its highest growth RA year and expanding into new estate planning services. Brad was recently honored as a 2024 Tampa Titan 100 and named Chief Marketing Officer of the Year by CMO Alliance. He's also the host of the award-winning podcast, The Advice Leading with Value, which has featured some of the biggest names in our industry and continues to be a go-to resource for financial advisors looking to lead with impact. A respected voice, dynamic speaker, and strategic powerhouse, Brad's work is helping transform how advisory firms grow, connect, and serve. Welcome, Brad.
In this episode, Brad discusses key strategies for scaling and growing a wealth management firm, including the power of referrals, effective succession planning, the importance of solid processes, and how leadership mindset impacts business growth.
Key Takeaways:
The Power of Referrals: Brad highlights that advisors should proactively engage clients to keep them informed, as existing clients are often the best source of new business. Neglecting these relationships can result in missed opportunities for growth.
Succession Planning: Advisors without a transition plan risk losing business value as clients may question the future. Ensuring a successor is in place is vital to preserve the firm’s worth when retiring.
Growth Mindset: Leadership attitude is key to scaling. Advisors need to be open to change, trust their team to make decisions, and let go of their ego to allow the firm to grow effectively.
Processes for Success: Well-defined, replicable processes are essential for growth. Advisors who lack structured systems struggle to scale. Data-driven decisions and a willingness to adjust are necessary for consistent success.
Leadership and Empowerment: Effective leadership involves clear communication and mentorship. Successful leaders empower their teams to make decisions while staying aligned with firm goals, avoiding micromanagement.
Connect with Brad
Listen to Brad's Podcast
Visit Oxford Advisory Group's Website
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