Episode Links:
SEO Game - https://www.seogame.com
LinkedIn: Mark Herre - https://www.linkedin.com/in/seogame/
Summary:
In this episode of The Corvus Effect, Mark Herre reveals how he built one of the longest-running performance-based SEO companies since 1996. As founder and CEO of SEO Game, Mark has spent nearly 29 years helping hundreds of businesses achieve first-page Google rankings through his unique no rank, no pay philosophy. Mark breaks down why attribution matters more than rankings, and shares his strategy for building lifetime clients through the 160 categories of brick-and-mortar and home service businesses. He also talks about why digital agencies fail when they chase the "next best thing" instead of consistency, and how surrounding yourself with performance-based professionals creates an unbeatable network. Mark's approach to retainers over gold-digging and his 29-year track record with 300 agencies proves that long-term partnerships beat short-term wins.
Show Notes:
01:55 From ISP to SEO Pioneer: The 1996 Journey
05:08 Building the No Rank, No Pay Model
08:21 Why Agencies Fear Performance Models
11:59 Attribution: The Most Beautiful Word
13:56 Mark's Why and Lifetime Clients
17:21 The 160 Categories and Performance Network
20:51 Leadership Through Humility
23:34 Win-Win-Win and The Office
25:36 300 Agencies and 29 Years of Consistency
27:54 Advice for Young Entrepreneurs
32:08 Building Lifetime Relationships
