In this episode, we welcome Matt Brenner, founder of Double Your Dojo, an organic marketing agency for martial arts schools.
Matthew introduces the 'Triangle Codex', a three-step system designed to help martial arts schools attract students without relying on ads.
You can learn about Matt online at the links below:
Matt emphasizes the role of martial arts in personal development. We touch on parenting styles, the relevance of therapy, and the unique challenges martial arts school owners face.
Chapters
00:00 Introduction to The BizJitzu Podcast
00:30 Meet Matt Brenner: Founder of Double Your Dojo
01:34 The Black Belt Business Academy Explained
03:03 The Journey from Karate to Jiu-Jitsu
05:14 Overcoming Shyness Through Martial Arts
08:40 The Importance of Being Uncomfortable
09:09 Gentle Parenting vs. Tough Love
12:40 Navigating Parenting Challenges
19:09 The Role of Therapy in Modern Parenting
20:25 Jiu-Jitsu as a Form of Therapy
22:32 Genetics and Jiu-Jitsu Performance
24:25 Applying Karate Principles to Jiu-Jitsu
26:04 The Path to Becoming a Martial Arts Instructor
30:16 The Impact of a Single Conversation
32:36 Finding Success in Martial Arts Business
34:32 The Turning Point: Enrolling 29 Students
39:18 The Triangle Codex: A Sustainable Growth Strategy
42:02 Mass Enrollment: Selling One to Many
48:28 Building Rapport: Pre-Event Communication
54:14 Creating Irresistible Offers: Scarcity and Urgency
01:00:41 The Art of Listening: Effective Sales Techniques
01:12:04 Understanding Client Objections and Guarantees
01:15:44 The Importance of Action-Based Guarantees
01:16:25 Universal Principles in Business and Marketing
01:17:32 Building a Sales Funnel for Success
01:18:51 The Role of Marketing in Business Growth
01:21:23 The Risks of Rapid Growth in Business
01:22:14 Rapid Fire Jiu-Jitsu Questions
01:25:00 Navigating Clickiness in Martial Arts Schools
01:27:40 Sales Process Insights from a Consumer Perspective
01:34:40 Advice for Martial Arts Academy Owners
01:35:45 Connecting with Matthew Brenner
Keywords
martial arts, jiu-jitsu, business coaching, parenting, therapy, confidence, entrepreneurship, organic marketing, self-defense, personal growth, martial arts, student enrollment, organic marketing, sales techniques, fitness industry, business growth, communication strategies, customer rapport, marketing strategies, sustainable growth, client objections, action-based guarantees, business principles, sales funnel, marketing, rapid growth, jiu-jitsu, martial arts schools, sales process, academy owners
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The BizJitsu Podcast is sponsored by Union Staffing Group, a full-service boutique recruitment firm that unites great companies with high-performing sales, marketing, and operational talent.
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