What happens when two longtime friends with a love for sports, sales, and storytelling team up to build a golf media brand from scratch? In this episode, I sit down with Robby Woodard and Jonathan Hill, the co-founders of Best Ball, to talk about turning a podcast into a platform - and a few cold DMs into a thriving golf community.
Best Ball is a golf storytelling brand built on authenticity, humor, and a deep belief that golf is about people first. What began as a podcast now includes content production, event hosting, and even a growing podcast network that helps others share their own stories from the game.
And while this episode focuses on the evolution of Best Ball, it’s also a masterclass in friendship-driven entrepreneurship...how shared values, relentless consistency, and a willingness to just start can turn a side hustle into a business with real momentum.
🎯 Topics covered:
– From 10,000 koozies to 100+ episodes: lessons from the early days
– Why community > virality
– The art of the cold DM (and the power of saying yes)
– Building a brand that starts with friendship
– Running turnkey golf trips with Good Company
– Helping others launch their own golf podcasts
– Why the best golf media stories haven’t been told yet
🎧 Listen now to hear how Robby and Jonathan are redefining what it means to build in the golf space—and why the next chapter of Best Ball is just getting started.
