Shooting The Bull: Episode 4 Preview
What happens when cattle breeding principles stay focused on function instead of fashion for three generations? The Meitler brothers reveal the extraordinary power of consistency at their family's Hereford operation, where their bulls routinely work for 10 to 12 years while mainstream operations sell replacements every 2 to 3 seasons.
From their hunting cabin in rural Kansas, brothers Darris and Clint Meitler share candid insights about carrying forward their father's legacy, a breeding philosophy deeply influenced by legendary animal scientist Jan Bonsma. "The older we get," one brother reflects, "the more we figured out dad had it right." Their story parallels many other sustainable operations they've encountered, where cattlemen have independently reached similar conclusions about what makes truly valuable genetics.
The conversation touches on a visit to Casey Jr's beef master operation, where a closed herd since 1962 and strict 28 day breeding windows have created remarkably consistent cattle. This dedication to simplicity, letting bulls do their work without AI, embryo transfer, or complex EPD systems, demonstrates the power of time tested methods when applied with discipline.
Perhaps most telling is their challenge with customer relationships. When your bulls perform so well that customers don't need replacements for a decade, maintaining consistent contact becomes difficult. Yet this longevity represents enormous value in an industry where frequent replacement has become normalized.
Despite managing cattle across dozens of properties, the brothers handle nearly everything themselves, feeding, breeding decisions, sales, giving them intimate knowledge of their herd that visiting "experts" can never match. As one brother noted, if a cattleman can't quickly identify his best animals when touring the pasture, he likely doesn't truly know his operation.
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Question the noise. Trust the land. Don’t breed nonsense.
